
Dawn of a New Era of Wellness Integration
By Editorial Staff
With multidisciplinary collaboration at an all-time high and a clear trend toward integrating services as a means to maximize patient care, providers and consumers increasingly demand information on and access to a wide array of complementary health care options. Where do providers turn to learn how to integrate? Beginning in February, they can visit the Integrated Wellness Pavilion, which is being offered for the first time at the Spa & Resort Expo / Medical Aesthetics Conference & Expo in Los Angeles.
MPA Media, publisher of Naturopathy Digest, Dynamic Chiropractic, Acupuncture Today, Massage Today and Nutritional Wellness is the exclusive media sponsor of the Integrated Wellness Pavilion, which makes its debut Feb. 21-22, 2009 at the Los Angeles Convention Center. Plans are in the works to include the pavilion at the Spa & Resort Expo / Medical Aesthetics Conference & Expo in New York City in October 2009 and at other future events.
"Everyone knows patients want their health care providers to work together for their benefit," said Donald Petersen Jr., publisher/president of MPA Media. "Except in times of emergency, patients want their health care providers to focus on wellness. These trends are irreversible. This event is designed to bring health care professions together to focus on wellness and how they can better serve their patients with an integrated approach. MPA Media is proud to be the exclusive media sponsor of this initiative."
The Integrated Wellness Pavilion puts four distinct health professions in a single area of the show floor: naturopathic medicine, chiropractic, acupuncture and Oriental medicine, and massage therapy. Combined with the larger spa and medical esthetician expo, attendees have true wellness integration at their fingertips.
The pavilion will feature speakers and vendors representing each of the four professions. Anticipated course offerings include integration strategies, revenue potential in an integrated practice, and presentations on specific massage and acupuncture techniques. There will also be 30-minute lectures on the exhibit floor within the pavilion. Attendees can select specific courses of interest or purchase a full-day or multi-day pass and attend multiple courses. This is the perfect opportunity to learn more about complementary care that can help grow your practice and offer more to your patients.

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